Interesting marketing: Rafe designs for Chevy

balihai88

O.G.
Jul 31, 2006
4,907
283
96° in the shade
What do you all think of this kind of marketing?

"We asked designer Rafe Totengco to create designs inspired by the all-new 2008 Chevy Malibu. Know for his collection of smart designs that incorporate classic styles with a modern edge, Rafe was thrilled to take the challenge. 'The Chevy Malibu is an American icon, who wouldn't be inspired by that? The woman driving this car is the woman I design for: sleek, modern, sexy, accessible, fun, confident - she stands out in the crowd.'"

I love things like the Go International series at Target, Roberto Cavalli for H&M etc but this just seems like such a stretch. What do you guys think?

http://www.luckyshops.com/malibu/
 

mayajuliana

~Mind, Body, Soul~
O.G.
Feb 23, 2007
2,307
2
Hmmm I think it's kind of a stretch...seems to be the marketing strategy of the day. But I do like the stuff!
 

asark

"I haven’t been everywhere, but it’s on my list."
O.G.
May 23, 2007
2,456
10
Canada
The wealthy woman's line of thought for the ULTIMATE accessory...

"Gee... I guess I'll have to buy a CAR to go with my 2008 design Rafe handbag..."

:wtf:
 
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