The same sentiment I have. I had the lv speedy in my wishlist since 8 years ago. Last year, I was already at the stage when I can purchase it without guilt and feeling like I didn't have enough saved to buy a luxury handbag. But I haven't worn it a lot because that one time I did, I probably bumped into 3 women with the same handbag as me! And then my feed is also filled with people unboxing a vca 5 motif bracelet in mop.To add onto the above, the over-saturation and overexposure of certain jewelries and bags in social media and irl has really turned me off those items or those luxury brands. It’s not that I can’t appreciate the design or workmanship, but I want something not as recognizable and low key. Some items out there have become very basic and for some that’s ok but not for me. If I’m going to spend to treat myself to something special I don’t want another speedy or neverfull or (and please don’t take offense - just my opinion) plain vintage mop or onyx bracelet or pendant type items.
I don’t think a lot of these influencers buy because they truly appreciate the brand but merely to show off and gain followers and/or try to get sponsors. There seems to be some psychological need to achieve some kind of validation due to some insecurities.
These influencers are always after the next thing. They never seem to be happy with what they have. They change their minds so often it makes your head spin.
There are influencers who appear to unbox a Birkin or Kelly or Constance every month. There’s one influencer who went crazy over jewelry this past year. She’s been on a buying binge but then selling a lot too. I saw another one recently post she doesn’t want some of her canvas bags anymore so she’s selling them. This after spending what seems like at least a half mil on luxury goods last year and a major shopping spree at a few brands. The overconsumption and constant chasing and inability to appreciate what one has is a turn off.
The sm posts are all very similar. Here’s a gold Birkin siting on a coffee table or against the backdrop of a couch with an Avalon blanket or under a Christmas tree or at a Parisian cafe or maybe even in an Hermes boutique. Or maybe if the influencer has multiple bags - lining them up to show colors or laying them in a pattern. I used to find myself oohing or aahing at posts of certain luxury bags or jewelry particularly those with Hermes and vca or cartier but now I’ve seen so many and because the styling is so similar my eyes glaze over. Lately I’ve been telling ig to stop showing me arm stack of cartier love, juc and vca bangles - even full pave. Styling is mundane and repetitive. Boring.
These days I am finding myself looking at other jewelry designers or not as popular designs with certain jewelry designers. I’m also finding myself shopping for H items that are low key - the quirky looking blanket which doesn’t show any reference to H or men’s scarves or a unique belt buckle.
What’s been surprising to me is the age of many influencers and luxury buyers generally. They seem to be getting younger and younger. I read recently that the average age of luxury buyers may be or soon be as young as 15. I’m seeing more teens on sm wearing vintage bracelets or cartier love or juc bangles. Crazy.
Like you, I've been on the hunt now for brands that are more discreet. I am also looking at local Italian brands that can make quality handbags that I won't see everywhere. As for jewelry, I've been collecting Blue Nile and James Allen pieces which I don't see on SM a lot but are still great quality.
Any recommendations for under the radar brands for bags and jewelry?