Just picked up the newest addition from FedEx--ripped open the box with my bare hands in the parking lot and drove home with it in the passenger seat so I could steal glances at it. This red is amazing and seems to change depending on what light you're in. I took a picture of the back of the mirror because I think it's an accurate depiction of the color, whereas when you take a photo of it with flash it renders the bag as bright red with an orange undertone when it's really not. It looks like the color of a ripe strawberry, with more of a blue-red in it; I don't consider it very bright at all. It's such a perfect and wearable shade of red. Am in love!