Hello all! This is day 1, first post for me, and I have a pretty ambitious topic for you to consider. As an introduction, I am a 27 year old mechanical engineer/product designer recently tasked (given the dream job, imo!!!) of designing my own line of handbags.
...!! Yeah. It's incredible, it's an enormous undertaking including massive amounts of market research, statistics, fashion analysis, surveying, etc. All of which would be great if there was a traditional company backing to provide this, but as it stands, it's... little me. And two others who are my financial backing/ engineering/ manufacturing/marketing/management support.
I've been spending the past few weeks pulsing every single female I've come across, and now I'm looking to expand my questions here. I sincerely appreciate your thoughtful, detailed feedback, and look forward to getting to learn about you and your deepest, most passionate loves about purses!
Our goal: to provide a handbag (or rather, line of handbags, ranging from clutches to hobos to backpacks) that allows the consumer to personalize it with customizations. This philosophy is called "mass customization", and the guy I'm working for is one of the founders of this concept. In an online setting (e.g. NIKE iD, one of his brainchildren), the consumer gets to choose color, logos, accessories (e.g. cell phone holder for a messenger bag). I'd like you to consider those, but also go BEYOND those design constraints and tell me what you would want in your dream purse. Material, purpose, hidden compartments, dimensions, anything and everything please!
A few questions that I would love to have you answer (but feel free to answer in any way that you would like) to get your imagination going:
1) What would your dream handbag/purse look like? What would you use it for, and what is its main purpose? (style, function, etc.)
2) Describe a scenario that features you and your dream handbag in action. (nightlife, at the beach, wandering in the mall, etc.)
3) What purse/accessory/haute couteur/fashion house brand do you most associate yourself with, and WHY? (I'm looking for specific elements of the brand that you identify with, what you admire about it, why it represents you).
Thank you so much!!
~ lauriel
...!! Yeah. It's incredible, it's an enormous undertaking including massive amounts of market research, statistics, fashion analysis, surveying, etc. All of which would be great if there was a traditional company backing to provide this, but as it stands, it's... little me. And two others who are my financial backing/ engineering/ manufacturing/marketing/management support.
I've been spending the past few weeks pulsing every single female I've come across, and now I'm looking to expand my questions here. I sincerely appreciate your thoughtful, detailed feedback, and look forward to getting to learn about you and your deepest, most passionate loves about purses!
Our goal: to provide a handbag (or rather, line of handbags, ranging from clutches to hobos to backpacks) that allows the consumer to personalize it with customizations. This philosophy is called "mass customization", and the guy I'm working for is one of the founders of this concept. In an online setting (e.g. NIKE iD, one of his brainchildren), the consumer gets to choose color, logos, accessories (e.g. cell phone holder for a messenger bag). I'd like you to consider those, but also go BEYOND those design constraints and tell me what you would want in your dream purse. Material, purpose, hidden compartments, dimensions, anything and everything please!
A few questions that I would love to have you answer (but feel free to answer in any way that you would like) to get your imagination going:
1) What would your dream handbag/purse look like? What would you use it for, and what is its main purpose? (style, function, etc.)
2) Describe a scenario that features you and your dream handbag in action. (nightlife, at the beach, wandering in the mall, etc.)
3) What purse/accessory/haute couteur/fashion house brand do you most associate yourself with, and WHY? (I'm looking for specific elements of the brand that you identify with, what you admire about it, why it represents you).
Thank you so much!!

~ lauriel