OK, ladies, many of you know I was selected to participate in a focus group about shopping! Normally these studies are conducted by neutral market research companies and the actual client is anonymous. However, in this case our compensation was a $250 NM gift card so we KNEW who the client was! As promised, here's my recap. What I liked: - Very dynamic, energetic group with a moderator...6 women participating sitting aorund a conference room table, 1 woman moderator, an offsite recorder and a couple people behind a one way mirror observing. They videotaped the discussion and got our OK to use a clip for review if need be. - We got food! It was 2 hours around dinner time. - I got to meet very outgoing, fashion forward professional women! We had SO much fun. - What we had in common: we all have busy, professional lives and adore the convenience of online shopping for great quality designer merchandise. - Drooled over an amazing Prada bag with a chain strap that one woman had an a TDF LV Manhattan GM on another. WOW. - The 2 hours flew by. We were asked to comment on our lifestyles, online shopping habits, where we shop online and why, what % was with NM, what we liked and didn't like about the site, which areas we frequent on the site and which we don't, etc. - In general, we liked the ease of site navigation, stability, convenience and the easy in and out experience. Plus, the clothing views and the account information that's saved. Things that could be improved: more wardrobe suggestions for total outfits and better sizing and fit specifications. - I got called back for a 1:1 interview tomorrow and will get another $250 gift certificate for another two hours' time! What I didn't like: - Everyone there, myself included, thought we were going to discuss shopping in general and what we wanted to see with the upcoming NM store which is under construction in the Seattle suburbs. Rather, we were picked to discuss online shopping at NM. - Prada Psycho, I did throw in our complaint (and many others who share it here on tPF) that the actual stores don't take Visa. All heads nodded in the room. It was at the end of the session so I sure hope it got on tape . To be absolutely sure, I'll mention it again at the 1:1 interview tomorrow.