I thought this item wasn't out yet?

Yeah and I'm only thinking that the retail price of this isn't going to be in the VIP range. I'm guessing about ~$500ish, I can be wrong but the material doesn't look like it's gold or anything. Lately LV has been making more affordable jewelry.
 
It must be real, cause when my SA show me the book of upcoming accessories, I saw like 4 or maybe 5 different keychains and one of them was that one. I actually asked him how was one supposed to use that one, he said like an extender or to put it in the bag from side to side. The retail price for the keychains were from $280 to $300 of course, before the increased price. Is coming out for august or september.