I was at Ulta today with my sis just browsing around. I've been wanting to try L'Oreal HIP cream eyeliners but have been waiting for a sale. Well today was my lucky day since they had a BOGO on HIP and I also had a $3.50 coupon. So I stocked up on 4 colors, teal, midnight blue, brown and eggplant I am wearing midnight blue (over black) and it looks so pretty. The color really delivers and is a creamy consistency with a bit of shimmer. I cannot wait to try them all!!! . P.S. Toss the brush it comes with since it is crap. I really think it is more of an eyebrow brush since the bristles are stiff. Use your own brush!!