I hate that! I wouldn't even take my daughter to a kid's movie until I was sure she would be able to sit quietly through it.
As far as answering the original question as to why someone would do that, probably the same reason a family of 4 took their 2 kids (ages 8 and 3-4) to see the last installment of the Matrix series at an IMAX theater for a 10:30 pm show that ended after midnight! Talk about inappropriate on many different levels - dh and I were baffled and pretty disgusted by that one! And the poor 4 year old was exhausted, grossed out and wouldn't sit in her seat for more than 2 minutes at a clip. Ruined it for everyone . . .
As far as answering the original question as to why someone would do that, probably the same reason a family of 4 took their 2 kids (ages 8 and 3-4) to see the last installment of the Matrix series at an IMAX theater for a 10:30 pm show that ended after midnight! Talk about inappropriate on many different levels - dh and I were baffled and pretty disgusted by that one! And the poor 4 year old was exhausted, grossed out and wouldn't sit in her seat for more than 2 minutes at a clip. Ruined it for everyone . . .