I guess it was inevitable...

me too , I really thought that they kept in the same price range as Banana Republic. I wonder why these companies do that, I thought they were successful because of the way they priced their items...
 
This has actually been a very successful marketing strategy for them. J. Crew has a small number of "exclusive" catalog items, including some bags made by Borge Garveri, a tannery/leather supplier that does work for higher end brands. Most of these items are sold out before anyone gets a chance to see them in a store or place an order....crazy idea, but it works!