It's more of a purple-pink color; berry color. Definitely not a hot pink or fuchsia-pink color. It's a great color! I actually own a pair of the jllly flats in the magenta color and will pair them with my black patent leather Ergo hobo and pink singature stripe floral tote. The flats dig into my heel as well so I'll have to break them in over time and use a heel protector either on the back of the flats or on my heel.
It's my understanding that after you break them in, they should be fine; no more digging into your heel. For me, the Coach (ballet) flats tend to run big. Therefore, I usually order them a 1/2 size smaller. I would recommend trying them on for size at a local Macy's or Coach store to ensure that you get the correct size for you. Additionally, please note that the Jilly travel flats were marked down to $59 at my local Coach store just a few months ago.