I'm trying to figure this one out. My mom has never shopped in the boutique. Ever. She buys some things at the outlet from time to time but is EXTREMELY conservative with her money and always gets really great deals. She just received a PCE invite in the mail, and I'm trying to figure out how that happened? Maybe they're trying to reach more of the outlet customers to get them into the boutiques? What do you think? I think it's awesome if that's the case. I would love for all of us to get PCE credit based upon the sum total of all our purchases in all areas. Does anyone know if they're trying something new? If so, cool!