I think it's all relative. Before joining tPF, I thought $300 was way too much. Over the course of 8 months, I've spiraled first to the $500 limit, then after several bags at that price, it was $800, then $1000, and then suddenly last Sunday I bought two bags at $1800 and $2700 respectively...in ONE day! And that was a mere 6 days after plunking down some serious cash for a Jimmy Choo Ramona! It's insane!! When I actually think about how much money that is, I'm appalled with myself. But I don't find myself feeling one bit guilty! I work my a$$ off and I feel like I deserve it. Then again, that's what I tell myself every time I buy a new bag....I'm not sure I deserve that much!!