How important are fashion retail experiences in fashion PR?

  1. I aspire to work in the Public Relations/Marketing/Management sector in a fashion-related company and I am wondering how important it is for me to have experience in fashion retail.

    The reason I am asking is because I currently do work in retail, but got offered a job in a different field. This particular job provides me with stability and is better suited to my availability, but at the same time I don't want to get out of fashion as that is what I want to do.

    Please help.

    Thank you