I really didn't know anyone who had one until my first semester at college. It was kind of a shock seeing almost every girl carrying one when i went out at night. I can see why people might like them from a practicality point of view, but frankly, i find them (namely the coach ones) kinda ugly. I prefer a small cross-body bag because i know no matter what (or no matter how inebriated i get ) i will not lose it. What are your opinions?