How Do Gucci Lovers Feel About...

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papertiger

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The other-side of the Aria 2021 Bag/Gucci 'hack'

Balenciaga's Clones Spring 2022 collection (apart from we already own the bags LOL) ?





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Is fashion eating itself?
Is Gucci breeding with Bal?
Is their anything new on Earth?
Is the future forever going to be stuck in the past?
Is Kering merging with itself?
 
I think as a concept it is new, and it is so difficult to come up with something new in fashion... I’d like to like it. But all I keep thinking about is how derivative of other designers Gvasalia has become... the Bottega color combinations, the JW Anderson trenches... throw the Gucci bags, which you really have to look at closely to even realize they are not Gucci bags, and I have no clue what Balenciaga’s identity is...
 
I think as a concept it is new, and it is so difficult to come up with something new in fashion... I’d like to like it. But all I keep thinking about is how derivative of other designers Gvasalia has become... the Bottega color combinations, the JW Anderson trenches... throw the Gucci bags, which you really have to look at closely to even realize they are not Gucci bags, and I have no clue what Balenciaga’s identity is...

I was thinking what is the Balenciaga 'constant' or ref?

Gvasalia has obviously carried the baton on from Gucci (FAKE Aria etc) and that NOTHING is authentic anymore, a philosophical argument that has been argued for decades particularly Baudrillard's Hyperreality.

Mower suggests it refs surrealism “This is not a Gucci bag”—a reference to René Magritte’s 1929 painting The Treachery of Images. Questioning the authenticity of what we’re looking at has been going on in art since Surrealist times." Mower https://www.vogue.com/fashion-shows/spring-2022-ready-to-wear/balenciaga

Surrealism was not only a flexible movement depending on artist and even each artist's period, but relied on a kind of 'channelled' automatic approach and fashion is very pre-meditated. Gvasalia (and Alessandro Michele) must have needed Kering's input/cooperation. Therefore it's not as 'artistic' or altruistic as their preamble suggests or the bag's motto.

I suppose it could be that in it's heyday (1940s/'50s) Balenciaga was quite conceptual and actually not so easy to wear (some would argue 'read'). Maybe "Balenciaga’s identity is..." difficult?

To me it seems like a big sensational push at the time Gvasalia is launching a couture line.
 
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I believe most buyers don't even realize the companies are intertwined (along with others in their holdings). From a business perspective it makes sense to let buyers know Bal and Gucci are under one ownership - it might get more people interested in either/or/both. But the bags from both lines aren't to my taste, I don't see anything really wearable.
 
I find this interesting, although the Gucci-style bags look so similar to Gucci's that it may accidentally reveal how Kering makes bags for its brands all under one roof. "Gucci bag in the same materials, but with Balenciaga logos? No problem! Our factory can make them all!" Not sure that this is something that brands should be disclosing, because it makes the conglomerate owning the brands look too visible.

The last time Kering was so visible was in their older cardboard product tags for Gucci and YSL (under Frida Giannini and Stefano Pilati). They used to look identical, except for the logo that was printed on the tag! At least other conglomerates often make their brands appear more distinct.
 
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