"Hermes will raise prices this year by more than it did last year"

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I just read the article. Are they insane about another price increase ? My favorites 90 carre is already $410 and are they planning to push it to $500 ? What about the cashmere shawls ? $1.5K ? I'm going to have to buy less since I've a set budget each year.
 
I don't see where it says a second increase this year. Just that in 2012 they will increase prices more than in 2011. And boy did they ever. Certainly another increase would put them way over 2011 prices, but let's hope Mr. Thomas was referring to the increase that already happened.
 
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