I think that’s key here. What will they produce that is not available at comparable quality for a much lower price? I hope they plan to really innovate! Will they enter the market at La Prairie prices?I don't think they can bring anything new to the table.
And will this launch really bring a new slate of consumers? As someone with limited funds, I would rather save money and buy a scarf, pair of shoes, or an SLG that I can keep for years than spend money on expensive skincare that will be all used up within a couple of months.
This is exciting though, for the packaging alone!