If you are wearing it for a couple of hours only,that may be the problem(sorry if you know any of this already,but I want to try and cover as much as I can to help you out!!xxx)an auto has a thing in it thats called a rotor weight,this spins round and winds the mainspring which then gives the power to the rest of the movement to keep it running.When you wear the watch continuously the mainspring is always fully wound and giving the watch a nice constant power source.
If the watch is worn sporadically the power source gets depleted and is rather like expecting a car to go all day on a sniff of fuel,it can't do it really. The watch needs a good source of power to do its job too.So the watch demands you wear it a certain amount of time,it keeps the rotor weight spinning from your movements through the day and powering it up.
Try manually winding the watch to power it up properly then after its re-set check again at the end of the day for time keeping without adjusting it at all through the day.If its keeping good time,its likely you are'nt wearing it enough,if its lost time,even a minute or so,its not falling in its chronometer standard setting and will need to go back to Rolex to have a slight adjustment,don't worry it sometimes happens,I have sold literally hundreds of Rolex in my 14/15 years in the trade and I have seen it a few times with new Rolex.I wear one and own two,both of mine had to go for re-regulation,it varies from wearer to wearer.A collegue wore one of mine for a day as a test before I sent it back(I really did'nt want to part with it even for a day!!!) And annoyingly enough the bloody thing ran perfectly on her!!As soon as I put it on again it had lost a minute within an hour!!!
So it was sent back with my recorded time loss,so they knew how the movement responded to me and could adust it to my paticular wearing style,as it was new and under warranty,it took about a week to correct and then ran bang on with me,on my collegue,we had a little experiment,it gained at a terrific rate!!!So i was actually quite smug as my 'baby' ran on me best,as no-one else who has tried wearing it gets the same precision out of it that I do!!!
another quick question,are you a bit wary of wearing it all the time,as I know its a fairly recent purchase for you? If you are,don't be they are built with a suprising ruggedness,even the ladies ones! As they are totally waterproof I wear mine in the shower,bath,to wash up,wash the car so it gets a good cleaning, as I wear mine non-stop,even in bed,it freshens up the bracelet etc. And the time keeping has never been an issue since.I really hope this helps you as I remember the absolute delight with it when you got it!! I posted my congratulations on that thread!!! So I want you to get the bset out of it and keep on loving it!!!! Please let me know how you get on,as if I can give you any more advice I will be only too pleased to help you out!XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX