Clarins self-tanning milk is AMAZING, and should be nice on you, since you have fair skin. The color is fairly light ( but noticable) and there isn't a super strong bad smell. It doesn't have an instant bronzer, so you have to be careful with the application. It's around $30 for 4.4 oz.
St. Tropez offers a deeper more bronze ( as opposed to the golden Clarins) tan. It has an instant bronzer, and the smell is a little stronger. It's around $24 for...haha, I'm not sure how many oz because I don't have a bottle right now!
If you're considering self tanner just remember...... don't be scared! it's not as bad as you think. Wear gloves while applying the tanner. Make sure to cover all areas of your skin that will be visible ( but don't over rub.) ( don't forget the tops of your feet, I did that once and looked SO bad.) When you're done, take off the gloves, put a dot on the top of your hand, and rub the backs of your hands together. Let the tanner dry ( you'll have to hang out for about 10 min) and then go to bed ( wearing OLD pj's). Don't let water splash you.
PS.
apply the tanner right after a shower where you exfoliated any area you'll be applying the tanner.
Self tanners are an awesome alternative to regular tanning, and the self tanners out there these days are so good most people can't even tell when you use them.
good luck!
PPS. the St. Tropez goes on a deep muddish brown, and will dry streaky, but don't get scared- that's the just the insant bronzer, which is just there to show you where you've applied the actual ST.
Get the lotion, not the foam.