I'm really pale also, and I recently started using MUFE Full Cover Concealer for my dark circles and for concealing blemishes. Shockingly, the sephora girl matched me to shade 3 rather than shade 1 (literally never happened to me in my life!!) and to my pleasant surprise I think she was right--she said that they were pretty similar in color (but different in undertone, if I phrased that correctly) but shade no. 1 would probably be ashy-er on my skin, whereas no. 3 subtly gave me some color and definitely brightened up my dark circles.
After she applied it, I looked in the mirror and we both literally laughed out loud (I guess out of pleasant surprise?) because it did such a fantastic job of concealing my undereye circles! she used the sephora pro airbrush concealer brush (which I also bought... I don't have many brushes and I haven't invested in nice ones yet, but I have not regretted getting this one for a second). I seriously considered the bobbi brown corrector/concealer combo for quite a while before getting the MUFE stuff because my dark circles are really bad--I basically look like I'm getting over 2 black eyes even when I've had plenty of sleep--but I went with the MUFE stuff because I definitely thought it did a great job and because it was only one step vs. 2 (and also MUFE is more accessibly than bobbi brown for me, so I don't have to worry as much about running out)
Also, notably, this stuff has not broken my skin out at all, even though I have super sensitive skin--even the bare minerals stuff has worsened my skin (though not as badly as other brands)