Gucci Horsebit Flap Wrinkles

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I bought this bag a year ago and absolutely love it. My first real designer purchase. However I’m wondering if these wrinkles on the top flap are normal/expected? I’ve used the bag <20 times.
 

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That's not right. I have had one for around 4 years, no problems. I wonder if moisture got in.

Send pics to your SA straight away and then follow-up
 
They said this is “normal for a pressed leather.” Should I press further or is it better to take this to a corporate contact?

Escalate. If you started talking to them less than a year in it should be covered by the guarantee.

I have at least 3 Gucci bags of pressed leather (all horse-bits) and none have done that. 2 are coming up to 20 y o.
 
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