I just realized that 2021 will be Gucci's 100th Anniversary! Has anyone heard anything about what they might do to celebrate/commemorate the event? What does everyone want to see Gucci do?
I just realized that 2021 will be Gucci's 100th Anniversary! Has anyone heard anything about what they might do to celebrate/commemorate the event? What does everyone want to see Gucci do?
I absolutely loved the bamboo bags and everything Gucci heritage related.
However, I personally don't like the Balenciaga collaboration as I'm not a Balenciaga fan, but I understand why they did it, taking into account the popularity of Balenciaga.
I've attached a tote bag with bamboo handle - which I really love.
Plus some Gucci x Balenciaga for reference for others.
I thought it was really weird to 'hack' Balenciaga for the collection that was supposed to ref the history of Gucci.
The Spanish couturier, his Parisian House, architectural and modernist couture designs were light years away from Gucci's 'almost affordable' leather-goods and accessories empire.
Even references to Bals' consecutive CDs are not really there for me.
It's dressed as an artistic vision but it's really based on marketing and figures from Kering data research, recommendations from economists.
I just think:
a) Kering thought it would be a good idea to use Gucci's huge centenary event for publicity and photo-op for Bal because Bal is still not in it's first 3 companies performance wise even though Kering spend a fortune on it. Kering still has to 'bury' Bal in 'Other Houses' not to show the mismatch between publicity/expenditure and profit (Kering Press Release Annual Results).
b) The largest luxury market atm is China, Gucci continues to need China, China appreciates 21st century Bal best.
c) Bal leather-goods are made in Gucci factories so it's easy to negotiate logistically for manufacture (note Hourglass bag).
d) Alessandro Michele is in trouble at Gucci ATM and they (Kering) are rethinking.
It's a 'hack' and not a 'collab' because no one at Bal had anything to do with it. It was an order 'from above' (IMO).
I do think those Gucci X Bal pieces are going to become collector's pieces and there is a part of me that likes them (especially the silver jacket) because I adore both esteemed houses. There are just nicer things for me to buy from this collection though.
Awful bag.
Why would a B hung from a Gucci bag?
Poor execution and simply weird.
I don't really get this one either
The BB is hiding a lovely horsebit detail
View attachment 5057061
I totally agree. I got the same feeling with the DiorxRimowa colab... Rimowa being the brand that needs to reach a greater audience and elevate the perception of the brand.I thought it was really weird to 'hack' Balenciaga for the collection that was supposed to ref the history of Gucci.
The Spanish couturier, his Parisian House, architectural and modernist couture designs were light years away from Gucci's 'almost affordable' leather-goods and accessories empire.
Even references to Bals' consecutive CDs are not really there for me.
It's dressed as an artistic vision but it's really based on marketing and figures from Kering data research, recommendations from economists.
I just think:
a) Kering thought it would be a good idea to use Gucci's huge centenary event for publicity and photo-op for Bal because Bal is still not in it's first 3 companies performance wise even though Kering spend a fortune on it. Kering still has to 'bury' Bal in 'Other Houses' not to show the mismatch between publicity/expenditure and profit (Kering Press Release Annual Results).
b) The largest luxury market atm is China, Gucci continues to need China, China appreciates 21st century Bal best.
c) Bal leather-goods are made in Gucci factories so it's easy to negotiate logistically for manufacture (note Hourglass bag).
d) Alessandro Michele is in trouble at Gucci ATM and they (Kering) are rethinking.
It's a 'hack' and not a 'collab' because no one at Bal had anything to do with it. It was an order 'from above' (IMO).
I do think those Gucci X Bal pieces are going to become collector's pieces and there is a part of me that likes them (especially the silver jacket) because I adore both esteemed houses. There are just nicer things for me to buy from this collection though.
The Stretchy boots!
Gucci Autumn 2021 Ready-to-Wear Collection review: A collection to remember
With a transgressive new collection, Alessandro Michele delivered one of the most exciting fashion presentations in years.www.marieclaire.com.au