Goyardine Canvas - NOT Hand-Painted - CHAT HERE


Sep 14, 2012

I'm a fan of Goyard's product line, and love the combination of their vibrant colors alongside the traditional, regal look of their trademark monogram. I've spent some time reading threads on the forum here, however, and find many people perpetuating the misconception that Goyard's monogram canvas is hand-painted from start to finish, which is not the case.

While Goyard did indeed hand-paint their canvas for a while after releasing the monogram print, they nowadays use a mechanized procedure to create the signature look. I have included a couple of quotes regarding the process below for everybody to check out:

1. Via Wikipedia's Goyard Page

The manufacturing process

The initial meters of Goyardine were most likely hand-painted. When the Goyardine was launched, the workshops moved to Bezons, and the manufacturing of the canvas required a ground-colour application followed by three successive layers of etching colours. The trademark slightly raised pattern of the Goyardine results from both the cloth and the printing technique used during the manufacturing process: the plain weave shows through the Chevron pattern, and superimposes on top of the raised pattern produced by the paint dots. The overall effect is absolutely unique.[33]

2. Via Goyard's official website


the goyardine, an iconic canvas

The Goyards originate from the village of Clamecy in Burgundy, where the family males traditionally worked as log drivers. They were members of the Compagnons de Rivière (French for “The Companions of the river”), a guild of transporters that moved firewood by inland waterways from the forests of Morvan to Paris. When Edmond Goyard created the Goyardine canvas in 1892, he was inspired by his family history: the piled up dot pattern clearly hints at logs driven by his ancestors, and, although its appearance is similar to leather, the Goyardine is made with the same natural coated cloth mixing hemp, linen and cotton that the Compagnons de Rivières used for their garments. At once hard-wearing, soft and waterproof, the Goyardine proved a true technical revolution at a time when other trunk-makers were using plain linen cloth.

Like all family secrets, the exact manufacturing process of the Goyardine remains strictly confidential. Though it was originally hand-painted, the current process requires a ground-colour application, followed by three successive layers of etching colours that create its trademark slightly raised pattern. Moreover, the Goyardine increases in beauty with age. The production of the Goyardine stopped after WWII, and was only resumed when Jean-Michel Signoles took over in 1998. He also decided to introduce new colours in addition to the historic black shade: red, orange, yellow, green, sky-blue, navy-blue, burgundy, grey and white are now available for all pieces, silver and gold being also available for hard-sided luggage only. A special, limited edition pink Goyardine was also produced in 2008, and pieces in that colour have fast become collector’s items.

Please note that the customization services Goyard offers ARE hand-painted, with only 3 workshops world-wide. I have attached an article on the personalization process Goyard is so well-known for below, as well, in the hopes to provide some information on what goes on behind the scenes.

Goyard Monograms - ABC's of Luxury [Via the San Francisco Gate]
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