My sister has a Gioco and I have a Zucca. I can honestly say that I prefer my Zucca. I've borrowed her Gioco, but I've found it hard to get into and out of. (And don't drop your cell phone to the bottom... you'll never find it again!) Both bags have a lot of room, but the Zucca makes it a bit easier to find your wallet, keys, cell phone, etc... when you need to.