actually, Liz Claiborn took over the whole line, and now the style is marketed towards mature 25-60 yearold women.
Haven't you noticed the use of more leather in their velour bags?
surely you noticed the better clothing designs?
The "teen" market would say that the juicy style is going "down" and isn't cool anymore...
but the older women are more in love with the line than ever!!!
the 14k plated charms are for teens, of course (grownups prefer the real deal, like pandora and tiffany)...but more adults are purchasing the comfy tracksuits to wear around the house, and their pretty and comfortable tops and diaper bags and stylish handbags.
also, their perfumes are getting more sophisticated also.
i can comfortably declare that the juicy line as matured along with my age...
they have fewer pepto bismal pink fuzzy bags, and more sparkling soft quality leather bags.
the cheaper totes are still outrageous for teens, but that is because most adults already own a great tote-the neverfull gm.