From Christian Dior to Dior?

[Hamadaldarwish]

Hello guys
There is something I have been curious about for a while but couldn’t find an explanation for it. When did the dior boutiques officially change their logo from Christian Dior to Dior? Like on top of the doors in boutiques and in their packaging. And is there a specific reason for that? I personally prefer Christian Dior to only Dior.

 

[averagejoe]

Hello guys
There is something I have been curious about for a while but couldn’t find an explanation for it. When did the dior boutiques officially change their logo from Christian Dior to Dior? Like on top of the doors in boutiques and in their packaging. And is there a specific reason for that? I personally prefer Christian Dior to only Dior.

Christian Dior was re-branded to just Dior happened during Galliano's time at Dior. It wasn't immediate. Dior Joaillerie and Dior Homme were also born at that time, which did away with the "Christian" part of the name. In the years before, the Christian Dior label may have been tarnished with licensing agreements where the label could be found on mass-market lingerie and men's dress shirts and belts sold at stores like Sears. Bernard Arnault ended those licensing agreements (took him years to buy some of them back).

Being simply "Dior" gave the brand a fresh identity. Older boutiques were renovated, and included the name change to just Dior. I remember that around 2004, the dust bags and boxes were re-branded to Dior as well for consistent brand messaging.

This is what the logo on the boutiques used to look like, even during the beginning years of Galliano's time at Dior:

You can see with the Galliano-era ad that advertising has already moved to just "Dior" and looks a lot younger, but when juxtaposed with the older boutique style (in this photo showing a construction facade next to the boutique entrance), it looks like two separate brand identities.


The ads back then featured the full logo as well. This logo does not match the Galliano-era ads.

Changing Christian Dior to simply Dior not only gave the brand a fresh image, but also made it look younger.

Dior still maintains the full "Christian Dior" label in all of its handbags and women's RTW. The shoes have also featured the full Christian Dior logo since 2007. The shoes simply said "Dior" for a few years before 2007.

 

[chopchep]

Christian Dior was re-branded to just Dior happened during Galliano's time at Dior. It wasn't immediate. Dior Joaillerie and Dior Homme were also born at that time, which did away with the "Christian" part of the name. In the years before, the Christian Dior label may have been tarnished with licensing agreements where the label could be found on mass-market lingerie and men's dress shirts and belts sold at stores like Sears. Bernard Arnault ended those licensing agreements (took him years to buy some of them back).

Being simply "Dior" gave the brand a fresh identity. Older boutiques were renovated, and included the name change to just Dior. I remember that around 2004, the dust bags and boxes were re-branded to Dior as well for consistent brand messaging.

This is what the logo on the boutiques used to look like, even during the beginning years of Galliano's time at Dior:
View attachment 4728814
You can see with the Galliano-era ad that advertising has already moved to just "Dior" and looks a lot younger, but when juxtaposed with the older boutique style (in this photo showing a construction facade next to the boutique entrance), it looks like two separate brand identities.
View attachment 4728815

The ads back then featured the full logo as well. This logo does not match the Galliano-era ads.

Changing Christian Dior to simply Dior not only gave the brand a fresh image, but also made it look younger.

Dior still maintains the full "Christian Dior" label in all of its handbags and women's RTW. The shoes have also featured the full Christian Dior logo since 2007. The shoes simply said "Dior" for a few years before 2007.

Thank you. I enjoy reading this. I prefer Dior over Christian Dior because it is short, concise, and to the point. Matter of fact, I rarely say out loud Christian Dior...I always Monsieur Dior tho.

 

[Hamadaldarwish]

Christian Dior was re-branded to just Dior happened during Galliano's time at Dior. It wasn't immediate. Dior Joaillerie and Dior Homme were also born at that time, which did away with the "Christian" part of the name. In the years before, the Christian Dior label may have been tarnished with licensing agreements where the label could be found on mass-market lingerie and men's dress shirts and belts sold at stores like Sears. Bernard Arnault ended those licensing agreements (took him years to buy some of them back).

Being simply "Dior" gave the brand a fresh identity. Older boutiques were renovated, and included the name change to just Dior. I remember that around 2004, the dust bags and boxes were re-branded to Dior as well for consistent brand messaging.

This is what the logo on the boutiques used to look like, even during the beginning years of Galliano's time at Dior:
View attachment 4728814
You can see with the Galliano-era ad that advertising has already moved to just "Dior" and looks a lot younger, but when juxtaposed with the older boutique style (in this photo showing a construction facade next to the boutique entrance), it looks like two separate brand identities.
View attachment 4728815

The ads back then featured the full logo as well. This logo does not match the Galliano-era ads.

Changing Christian Dior to simply Dior not only gave the brand a fresh image, but also made it look younger.

Dior still maintains the full "Christian Dior" label in all of its handbags and women's RTW. The shoes have also featured the full Christian Dior logo since 2007. The shoes simply said "Dior" for a few years before 2007.

Oh wow! I had no idea! This was very informative thank you so much Joe! I love these pictures as well

 

[averagejoe]

Oh wow! I had no idea! This was very informative thank you so much Joe! I love these pictures as well

You're very welcome! I almost wish I was less of a Dior Addict, and that I haven't followed this brand for that long. It would be better for my finances.

 

[Hamadaldarwish]

You're very welcome! I almost wish I was less of a Dior Addict, and that I haven't followed this brand for that long. It would be better for my finances.

On the bright side you have helped lots of people here with their decisions on purchasing their dream bag and you helped those with doubts about their pre loved bags with having the peace of mind of authenticating their bags. Sure we would have saved loads if we did not have this VERY expensive hobby of enjoying luxury handbags but at the end of the day it brings us joy every time we unwrap a new baby

 

[yoyotomatoe]

Christian Dior was re-branded to just Dior happened during Galliano's time at Dior. It wasn't immediate. Dior Joaillerie and Dior Homme were also born at that time, which did away with the "Christian" part of the name. In the years before, the Christian Dior label may have been tarnished with licensing agreements where the label could be found on mass-market lingerie and men's dress shirts and belts sold at stores like Sears. Bernard Arnault ended those licensing agreements (took him years to buy some of them back).

Being simply "Dior" gave the brand a fresh identity. Older boutiques were renovated, and included the name change to just Dior. I remember that around 2004, the dust bags and boxes were re-branded to Dior as well for consistent brand messaging.

This is what the logo on the boutiques used to look like, even during the beginning years of Galliano's time at Dior:
View attachment 4728814
You can see with the Galliano-era ad that advertising has already moved to just "Dior" and looks a lot younger, but when juxtaposed with the older boutique style (in this photo showing a construction facade next to the boutique entrance), it looks like two separate brand identities.
View attachment 4728815

The ads back then featured the full logo as well. This logo does not match the Galliano-era ads.

Changing Christian Dior to simply Dior not only gave the brand a fresh image, but also made it look younger.

Dior still maintains the full "Christian Dior" label in all of its handbags and women's RTW. The shoes have also featured the full Christian Dior logo since 2007. The shoes simply said "Dior" for a few years before 2007.

Thanks AJ! You’re always a wealth of knowledge when it comes to Dior!