I laughed when I saw this because I imangined myself throwing all my LV boxes out the window if there was a fire, God forbid of course.
Well, I love Louis Vuitton but I would never risk a third degree burn (if I would have to be honest with you, in this little fantasy-game ;b)
But to play along - I would save my keepall50 w/strap. It was my very first bag and I've had it for almost 3 years now. It has such a big personal value to me!