Hi, My mom got a Fendi Bag. Browsed through it and saw a Fendi Hologram on the tag. Under the hologram, there's an authenticity number. Coolness. (1) How long has Fendi had the Hologram on the tag? (2) Does it deter fakers?? (3) If so, shouldn't there NOT be a "Authenticate this Fendi" thread? Love the Hologram. Love the fact that Fendi is doing something to prevent counterfeiting!