fendi daughters
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Carla Fendi is the daughter of the founder. She is still alive and still has a say in what happens with the company. Louis Vuitton owns most of the Fendi compnay though. But she still has some rights. When we get our Christmas gift, there is a note from her and Michael Burke, the president of Fendi.
THANK Y'ALL.
Fendi began in 1918 when Adele Casagrande opened a leather and fur shop in Via del Plebiscito in central Rome. When Adele married Edoardo Fendi in 1925, they made a decision to change the name to Fendi. The business prospered, and a new shop was opened in Via Piave in 1932. By 1946 Paola, 15, the eldest of the couple's five daughters, went to work for the firm, followed by her sisters Carla, Anna, Franca, and Alda.
In 1965 a marriage between the Fendis and German designer Karl Lagerfeld was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing.
What had once been a precious but stiff and heavy garment was transformed into a light, soft, easy-to-wear and above all flattering outfit. The team went on to invent new ways of working with fur, tanning, dying, and treating, and took previously unused skins and turned them into fashionable garments. By 1966 Fendi had presented its first couture fur collection, designed by Lagerfeld. It was an immediate success with foreign buyers. Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today Fendi has a large store on New York's Fifth Avenue, as well as numerous Fendi boutiques around the world.
In 1969 Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success.
The company's accessories are now found on the arm of many stars and signature bags such as the S/S06 Fendi Spy and the new A/W06 embellished bucket bag have enormous waiting lists, which can last up to three years.
In 1965 a marriage between the Fendis and German designer Karl Lagerfeld was sealed, and it proved to be fortuitous for both. Lagerfeld immediately created the inverted FF logo that joined the growing list of international status symbols, and then set about, aided and abetted by the sisters, to revolutionize the treatment of fur and other clothing.
What had once been a precious but stiff and heavy garment was transformed into a light, soft, easy-to-wear and above all flattering outfit. The team went on to invent new ways of working with fur, tanning, dying, and treating, and took previously unused skins and turned them into fashionable garments. By 1966 Fendi had presented its first couture fur collection, designed by Lagerfeld. It was an immediate success with foreign buyers. Marvin Traub, president of Bloomingdale's, discovered Fendi's leather goods and introduced them to the United States. Other outlets soon followed, and today Fendi has a large store on New York's Fifth Avenue, as well as numerous Fendi boutiques around the world.
In 1969 Fendi presented its first ready-to-wear fur collection at Palazzo Pitti in Florence, bringing continuously evolving techniques and imaginative designs to lower-priced furs without sacrificing quality. When the sisters could not find the fabric clothes they wanted to show under the furs their ready-to-wear line was born, again to great success.
The company's accessories are now found on the arm of many stars and signature bags such as the S/S06 Fendi Spy and the new A/W06 embellished bucket bag have enormous waiting lists, which can last up to three years.
Over time the business continued to grow, and each of Adele's five daughters joined the family business as they became old enough. Edoardo died in 1954, leaving the business solely in the hands of Adele and her daughters. Paola took over the furs, Anna concentrated on leather goods, Franca was in charge of customer relations, Carla became the business coordinator, and Alda headed up the sales department. With five active and vibrant young women at the helm, The House of Fendi began to climb the rungs of the haute couture ladder.
Nowadays, Maria Silvia Venturini Fendi, daughter of Anna Fendi, is head of the style department, and their chief designer is Karl Lagerfeld. The House of Fendi continues to be one step ahead of the rest, with cutting edge designs and bold accessories.
I got all that info from a few different websites. I know some things but not that many. But it is interesting to know this stuff. I think anyway. A little history never hurts anyone!!
