I feel like it’s always the same debate—some say it’s not worth it to buy diamonds from a brand, and I totally get that. You can 100% get bigger diamonds for the same price unbranded. I had similar doubts when choosing my diamond studs and engagement ring, but after trying on many unbranded options, I realized I value the craftsmanship and setting just as much as the stones, if not more.
I wasn’t able to find a local jeweler whose work truly met my standards—everything I saw unbranded had small imperfections. I also don’t have the time or energy to invest in searching for that perfect jeweler I may never find, so I decided to overpay for branded diamonds. And honestly, I’m happy with my choices. The stones may not be the biggest, but they’re beautifully set and finished to a high standard, which makes a difference.
Another thing is that I don’t want to commit to a product I haven’t seen and tried on, so it’s challenging to work with a jeweler that creates something custom. That’s another reason why I lean toward established brands where I can see, compare, and try on the piece before making a decision.
That said, I would explore other brands to make sure you’re happy with your choice. From my research, Graff emerged as the brand with the most reasonable diamond prices among luxury brands, so it might be worth checking out as well!