Mon Sept 22 2014 20:40:02
Some users believe eBay is going too far with its Money Back Guarantee policy and its requirements that sellers offer generous policies, such as returns. The latter issue is particularly sensitive, and eBay has told sellers it will opt all sellers into its managed returns program (Hassle Free Returns) next year - not to mention the controversial Extended Holiday Returns policy.
A seller spotted a change on his buying account that indicates eBay could be making a change that would make the ability to request a return more prominent.
"OMG is eBay insane?? I just logged into my Buy Account and there's a huge blue button next to every purchase that says Return this Item. Instead of the usual feedback button and drop-down menu underneath."
The seller continued, "I mean it's BIG and it's BLUE and it's one of those things that says, "Click Me" as though you'll win a prize or something if you click it. What is this company THINKING???? Do they not realize this is a selling site? This is HORRIBLE marketing psychology, telling buyers to return when they didn't explicitly ask for return information. If eBay had anything between their ears, they would leave it alone or put a button that says this: BUY MORE."
http://www.ecommercebytes.com/C/blog/blog.pl?/comments/2014/9/1411432802.html/3/40
Some users believe eBay is going too far with its Money Back Guarantee policy and its requirements that sellers offer generous policies, such as returns. The latter issue is particularly sensitive, and eBay has told sellers it will opt all sellers into its managed returns program (Hassle Free Returns) next year - not to mention the controversial Extended Holiday Returns policy.
A seller spotted a change on his buying account that indicates eBay could be making a change that would make the ability to request a return more prominent.
"OMG is eBay insane?? I just logged into my Buy Account and there's a huge blue button next to every purchase that says Return this Item. Instead of the usual feedback button and drop-down menu underneath."
The seller continued, "I mean it's BIG and it's BLUE and it's one of those things that says, "Click Me" as though you'll win a prize or something if you click it. What is this company THINKING???? Do they not realize this is a selling site? This is HORRIBLE marketing psychology, telling buyers to return when they didn't explicitly ask for return information. If eBay had anything between their ears, they would leave it alone or put a button that says this: BUY MORE."
http://www.ecommercebytes.com/C/blog/blog.pl?/comments/2014/9/1411432802.html/3/40