So, I bought a pair of cute casual boots from Zappos for $135. I went to DSW today and saw the same boots (designer and all) for $70 . I also saw a pair of Cavalli stilettos on couture.Zappos for about 300 bucks. The same shoes were on clearance at DSW for around 60 bucks !!! No wonder they can afford to absorb free shipping to and fro!!!!!!!!!