The people who matter to me in my life don't know me for my handbags or clothes or shoes... they know me for ME.
I am spoiled, and very fortunate, but the day I ever act like I am, or am better than anyone else for such materialistic reasons is the day I am no longer myself. Sure, some genuine, good friends of mine have no clue about the prices of things and sometimes ask how much something costs (out of sheer curiosity and nothing more) and I respond to them, because I know that they would never would use my answer to make nasty/*****y comments, snap judgments about me, etc. In fact, most of the people with whom I associate do not have more than a few, let alone a lot, of designer things... my relationships are defined by genuinity and not by what I, or others, have.
Truthfully, I prefer to downplay, rather than point out the things I have to people, because the latter can be distasteful IMO, depending on the situation and the friendship, of course.
So, I've never been called spoiled by anyone other than my parents, jokingly of course haha.