This is a question I ask myself daily and have only used auction and buy it now but am considering an eBay Store. The fees seem highter for the store but maybe the longer listing makes up for that. An overview is: I have Coach items from $17 to $600 so.......... is the 30 day listing make it worth having the store and do you feel you get the price you want more with a store? For buyers, do you trust a eBay Store more? I need help to figure this out so.... if you could give me your input and thoughts on what is best and your experience with them. Thank you so much in advance!