As I was coming on to my favorite site this morning to see all of the magnificent Coach bags I wondered just that. The PCE and an amazing SA pushed me to pull the trigger on a beautiful Black Rogue and I'm beyond thrilled and excited. Then I find out that every three to four months they are going to call me to bring her in for a COMPLIMENTARY Spa Treatment for leather and hardware. If that's not worthy of clicking on Premier I don't know what is. Do you think Coach, with the amazing Stuart Vevers, will get to that tier some day soon?