Hi ladies,
I am currently doing a case study for Gucci now, it is one of my business class. the reason i choose this, it's because I love luxury goods and Gucci.
I would like to ask your opinions to make this research more complete and suitable for reality. I would like to make some recommendation for Gucci base on your opinions.
Before I study Gucci's history, I did not know that Gucci actually reposition over years.
i only know that, I love the design and price, so i purchase this brand.
At the beginning, we can only purchase Gucci at Gucci store, over time, they start to sell at department stores, and now there are online shopping. Not only on Gucci.com but also on Saks and NM.
i would like to know that does anyone shop Gucci online?
How do you feel about Gucci online shopping. Do you prefer Gucci sell it only on gucci store, just like Chanel and Hermes do not sell online? or You wish them sell it online but gucci.com only, just like LV, so it will be more exclusive? or you prefer gucci also sell on Saks and NM, as it's convenient and sometimes we can score it with discount?
Basiclly, Gucci is position the same LV, they are both durable, good quality but also in good price range, compare to Hermes.
but as we can see, LVMH is getting bigger and bigger, they acquire more and more brands over years. They only sell LVs on eluxury. on the other hand, Gucci sells on all high-end department store's website.
Is it because they are not elusive as LV, so that less people carry Gucci now?
Thank you all in advance. I hope I can get as much response as possible. so I can make the best suggestion/recommendation for Gucci group.
I am currently doing a case study for Gucci now, it is one of my business class. the reason i choose this, it's because I love luxury goods and Gucci.
I would like to ask your opinions to make this research more complete and suitable for reality. I would like to make some recommendation for Gucci base on your opinions.
Before I study Gucci's history, I did not know that Gucci actually reposition over years.
i only know that, I love the design and price, so i purchase this brand.
At the beginning, we can only purchase Gucci at Gucci store, over time, they start to sell at department stores, and now there are online shopping. Not only on Gucci.com but also on Saks and NM.
i would like to know that does anyone shop Gucci online?
How do you feel about Gucci online shopping. Do you prefer Gucci sell it only on gucci store, just like Chanel and Hermes do not sell online? or You wish them sell it online but gucci.com only, just like LV, so it will be more exclusive? or you prefer gucci also sell on Saks and NM, as it's convenient and sometimes we can score it with discount?
Basiclly, Gucci is position the same LV, they are both durable, good quality but also in good price range, compare to Hermes.
but as we can see, LVMH is getting bigger and bigger, they acquire more and more brands over years. They only sell LVs on eluxury. on the other hand, Gucci sells on all high-end department store's website.
Is it because they are not elusive as LV, so that less people carry Gucci now?
Thank you all in advance. I hope I can get as much response as possible. so I can make the best suggestion/recommendation for Gucci group.