I'd like to hear other's opinions...do you buy a bag because you LOVE the style and perhaps found it at a great price, or do you buy the bag for the "name" so others will know what you're carrying? I have just recently turned to purses as my addiction. I started with Coach and bought the large Black Sig. Carly at full price but then found the others at outlets and a few on eBay like the Optic Signature Shoulder Tote, Chelsea Field Optic, Black Messenger Bag, Brown Signature Optic Tote, Optic Swingpack, etc. Whenever I wear a Coach bag (especially the Carly) I get compliments everywhere but, there are so many fakes and so many people wearing cheap knock-offs now that I have somewhat turned against Coach because of that perception. Then I "discovered" Kooba and bought a Brown Carla which I adore! I also bought a funky cream leather Kenneth Cole on sale at Nordstrom's and a funky black leather Calvin Klein on sale from Dillard's. And, thanks to this board, I just bought a Hayden Harnett Olive Inka at the last sale! Now I've found a Cynthia Rowley black leather bag on sale at Off Fifth. All of these bags are in the $400 - $650 range but I've purchased them on sale in the $100-$200 range. My anguish is, I LOVE all of the purses as they are quite eclectic and each have their own personality and look. But, no one knows who the "other" brands are! (When I wore my Kooba out, the only girl who noticed was a Nordstrom's SA!) So, even though I am finding great deals on all these purses, I am still spending hundreds of dollars on them and sometimes it stinks if no one notices! So, do you buy a bag cause you love it or do you buy it for the name?