I would think with all the information with sun damage and skin cancer people would have wised up that having a dark tan and sitting in the sun for hours is not a healthy thing to do. My one relative has that light Irish pale skin and wants a dark tan every summer. She is going to the islands and bought suntan cream with number 4 protection and said she will probably start with a number 15. UGH-I use #30 daily and in the summer up it to 45 or more...... She is in her pool for hours in the summer,usually without any sun lotion protection. I really worry that down the road she will have some serious skin problems. I think she is going to start going to the tanning salon too. I ask do people still go to great lengths to get a dark tan??? Most of my friends do what they can to stay out of the sun and use products to protect them. My one friend had a scare with melanoma last year but is OK now. A few of my friends have had pre cancer skin problems in the past. So who still feels the need to sit in the sun with little protection????