The aesthetic aspect is a question of personal taste.
Usually, advertising a particular company would be considered a high value service. For example, even a few seconds of commercial time on a program with a large audience, like the superbowl, can cost a company hundreds of thousands, lately, some air time costs have begun to hit the millions!
But thanks to one of the most brilliant marketing coups in the history of well, earth, millions of consumers now pay a premium for the privilege of displaying - advertising - company names and logos on their clothing and accessories!
It's a way that consumers can express their admiration and loyalty for a company, by not only agreeing to pay a very high price for a product they could easily buy for a small fraction of the "logo" item, but in addition to that, they are able to actually work for the company - providing a high value services on a volunteer basis!
Especially in the US, companies enjoy a very special place in the social order, in addition to the role they play in many aspects of government, education, and just about every aspect of life. Without this deeply ingrained cultural value, the "logo army" marketing coup might not have been as successful, but it has now spread worldwide, and has become very popular, especially with young people, and today, in almost every nation, the opportunity to serve the companies in this way has become a coveted privilege!
