Actually, Dior does release a refillable version during major event periods, such as Christmas and Valentines Day. These versions usually come in a gorgeous weighty metal Cannage holder that resembles an oversized Rouge Dior lipstick case. It is then sold either with refills that you simply slip in and out or with a large decanter bottle. J'Adore is also available in a refillable version during this period.
The picture you refer to shows the regular Dior Addict bottle and that is not refillable.