Yes, I asked it yesterday and the Dillard's Manager over handbags said it had to be a full-priced Coach bag (no exceptions). I was really hoping too because they had a really cute Kristin Lurex hobo that I wanted.
I got the impression from the SA that their next sale with an extra % off might be in the first few weeks of December, but who knows?
If I find out a definite, I will let everyone know.
Usually on the last Wed of each month they do an extra 30% off all sale items, including Coach. The Wed is typically only for Dillards card holders and then typically Thurs-Sat or Sun the discount is offered to non-card holders. I hear however that if you ask for the discount on Wed even if a non-card holder you will get it. Worth a shot. They won't tell you about this sale and they may not be having it now because of the holiday weekend but they almost always have it.