I know it isn't, right? Just as long as he loves me then the ring shouldn't matter........so I try to tell myself. It's so hard. I'm in love with a $19,000 JB Star engagement/wedding ring. It's so gorgeous. I've been to the jeweler every month for 1 yr to try on the ring over and over. Am I being too superficial? Here's a picture that's similar to the style I like. I couldn't find the actual ring online. What's the average cost of an engagement ring?