DH & I have been shopping for a new diamond ring to upgrade my existing one. (I did find one - pics to follow once I have it back from being sized) While shopping we noticed the appraised value of the rings are often significantly more than the actual selling price. How can they sell for so much less? Are they trying to mislead the consumer with the appraised value and make us think we're getting this great deal when we're really not? I'd love some insight!