Thank you for this
@viciel. At least he gives it an "exceptional" good review. Great for
Gucci owners who already have bags.
This is basically someone who equates materials + labour into CPI (cost per item).
In fact, he didn't even include labour. he doesn't factor anything in beyond his specialism - the leather, he doesn't factor-in labour charges (he didn't in this video) and labour is the most expensive element. Nor do we get a breakdown of the clasp hw feature. His calculations are really just what
the leather would cost him - unmade, not designed, no hw and not distributed.
His calculation of the leather value of this bag (only - and 1/10 of actual) makes me think Gucci is good value.
We know how much he hasn't factored in.
What we don't get from the vid:
Cost analysis of hardware. That Dionysus clasp is like jewellery and very expensive to produce
Price of labour directly involved with making the bag
Price of labour at Gucci from design >>>>>>retail (directly and indirectly within the supply chain)
Price of overheads (fixed and variable) operational costs of online, factories and retail, property rental/rates
Marketing budgets that contextualise the product, line and brand within the fashion of 'now' (it isn't just about status and flexing logos)
Direct comparisons with other major competitors in the same vid (LV are Gucci's main rivals)
Direct comparisons with high-street brands that would sell for the price-point he's quoting
I like he stated that leather is a non-standardised product but acquiesces that big brands need to standardise. People are so obsessed with 'perfection' with their bags it actually means manufacturers have
downgrade their leather products to keep most of the clients happy
@TraceySH