Hi Lucas. My PM was written late in the day (or early in the morning), and I was beyond exhausted, hence the dramatic tone.
That being said, I agree with the points you put forth, and am familiar with them, but nonetheless, there are a few things that continue to bother me. Chanel can increase their prices so dramatically, and the wealthy will continue buying, no big deal to them, whatever. I just don't feel as though Chanel's craftsmanship, as Roey pointed out, is in keeping with these dramatic price increases. While labor may be expensive, I don't understand how rising costs warrant a one thousand dollar increase on a Jumbo flap, for example... surely, the labor ued to manufacture the flap remains the same, and if a worker is paid more, costs of manufacturing increase, etc. that still is no justification (IMO) for the massive increase. To me, there is much more to it, which the excerpt from the article Layla posted highlights... and it is disturbing to read.
I also realize that the ladies on tPF who have had problems with their bags, etc. represent a small percentage of every Chanel customer, however, I find it disturbing that these large price increases coincide (perhaps not on purpose, but still) with quality issues... you would think that the more $$ you pay, the better the quality of the item, and I'm not so sure that this is true. It seems to me that the company is just looking to target the (generalization to follow): millionaire Mercedes driving, head to toe designer wearing, Pastis going, 20 something customer, and if that is the case, I'm not quite her.
It's not as if I'll never buy Chanel again (it has been my favorite brand for as long as I can remember), and I do consider every bag I have (probably near 25) to be an investment piece, but with a second price increase of such a substantial amount in less than a year, on principle, I need to be really blown away before I pull out my plastic, or fork over mad cash for any future Chanel purchases haha.
I know it seems extreme for CHANEL to increase their prices so much. The reality of it is, the cost of labor in France and Italy is raising dramatically. CHANEL is one of the only luxury brands that is privately owned. That means they own every factory that makes every indiviual material used in each of their pieces. They still use many of the same ateliers that Coco Chanel used from the very beginning. Nearly every single piece from CHANEL is made by hand very intricately.
Keeping all of that in mind, it really is an investment to purchase CHANEL. Not just an investment into the specific piece, but also into the rich history that is behind the CHANEL brand.