This season's bright coral hasn't been a hit with us but I heard something interesting. Apparently bags, styles or colours can linger and not sell - even in the outlets - and then Mulberry does some marketing & whoooosh, you can't get that style or colour for love nor money.
This happened with the Mabel. The bag was coming through into the outlets & not selling particularly fast then the ad campaign started & bingo - hot cakes.
So far there's not been any promo for the coral but the bet is that as soon as there is, it'll be a colour everyone wants.
This happened with the Mabel. The bag was coming through into the outlets & not selling particularly fast then the ad campaign started & bingo - hot cakes.
So far there's not been any promo for the coral but the bet is that as soon as there is, it'll be a colour everyone wants.