That’s exactly what I am asking myself again and again about the H! When Hermes was not that much of social media thing I did not care at all and got a C24 vache naturel with PHW, which carries my essentials (wallets, phone, keys, a foldable shopping bag, or some cosmetics quite nicely and even fits a mini umbrella or silk scarf on top.) carried it for a few years under the radar, now people notice - because of the H I think.
Personally I like the classic, structured shape with round edges in combination with the large H, I do not so much like the attention on it. But it is a great bag that I take out again and again for casual looks due to size and leather and if I want to carry a crossbody.