When I had to reevaluate the amount of money I was spending on hair care products a few months back, I started using the John Freida Brilliant Brunette shampoo instead of the $30/bottle stuff I was using. I used it on my black hair and still use it now that my hair is more of a reddish brown, and I think it has done a great job with both, and definitely doesn't fade my hair any more than the expensive stuff did. My black was already a bit faded when I started using it, so I can't tell exactly how well it would do with such a drastic color, but I've been quite pleased with it. Plus it's 1/3 of the price of my previous shampoo, and I don't notice any appreciable difference. If anything, my hair looks and feels better now.