I think that price is pretty good for name brand prescription lenses. I was checking out deals for DD at optical chains last weekend and the Coach and other designer frames seem to be really marked up at those - they offer "free pairs" and "$100" off, but the Moschino frames I found were $369 just for the frame - less $100 on the "special" and I found them online for $185 and the reg. retail is only $250!! So, even though Costco doesn't take vision plans, they may end up being less expensive unless your vision plan covers a lot (mine doesn't cover hardly anything).