Coach (& Hermes) to open boutiques for MEN

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  1. I just ran across and article that mentioned Coach was opening a Men's Store next door to the Bleeker Store on Bleeker Street in NYC.

    Article found here
  2. :faint::faint::faint: It would be like a trip to Mecca for me!!! I hope it carries LTD Editions like the Legacy Boutique! OMG I'm dying for pics!
  3. YES! Very exciting news. Now I need to see about transferring to be a SA over there.
  4. holy smokes!!! they will probably have ALL the travel stuff that i completely adore!!!


    i'm so there
  5. ^^Amen, Johnnie!! I'm not a male, but I am so there too!!
  6. I am actually using a Men's Slim Tote as my handbag right now. It slouches and is really neat. I love the way it feels and I can bang it up all I want. The only problem I have is the shoulder strap is a bit long for me.
  7. LOL!!! You were the first person that popped into my mind when I read the title of this post! You need to make that pilgrimage!
  8. This is so exciting... I am so there I love the Men's Line... and the travel item..

    I went to NYC Madison Store and I loved the second floor Men's Item more than anything else..
  9. louislover, I so hope you get to go soon! :smile: Man, they won't be able to get you out of there!
  10. Hahahahaha! That's totally true!
  11. Did you ever get that Signature Emboosed Bag?
  12. Yes the Madison store was great, loved those men's Python items and the croc wallet I saw!

  13. Nope, I opted for the Signature Stripe carryon instead. I've been searching for it for years, and it finally showed up on eBay, and I had to have it!
  14. Wall Street Journal, 2/11/10

    Rewarding Men with A Store of their Own

    New Hermès, Coach Boutiques Offer Clubby Decor and Shoppers Don't Have to 'Traipse Through the Women's Department'

    High-end fashion has long catered to women more than men. Hermès and Coach are the latest fashion houses making new efforts to shrink the gender gap.

    French luxury house Hermès International opened its first men's-only store this week, on New York City's Madison Avenue; it envisions opening more in the future. Coach Inc. last week said it, too, plans to launch its first boutique for men in May, next door to its women's boutique in New York's Greenwich Village. Ralph Lauren is converting its iconic Rhinelander Mansion in New York into a men's store this fall. Other brands, such as Dolce & Gabbana and Salvatore Ferragamo, have also been creating special stores for men in recent years.

    "Men don't like to enter a men's and women's store to find their products at the back of the store," says Ferragamo Chief Executive Michele Norsa. "In our women's and men's stores, the men's space is often penalized. The women's collections are wider and tend to steal space from men."
    Menswear has proved more resilient than women's fashion during the economic crisis. Hermès's Wall Street store, which carries goods for both genders but is weighted towards its businessman clientele, was one of the fashion house's first U.S. stores to show signs of recovery during the second half of last year, said Beatriz González-Cristóbal, Hermès's executive vice president for distribution.

    Retailers' orders for Dolce & Gabbana's new fall men's collection are up 16% compared to last year, according to Chief Executive Cristiana Ruella. The men's collection made up nearly half of Dolce & Gabbana's sales last year. Coach's sales to men on its e-commerce site are growing strongly, says Mike Tucci, Coach's president of North American retail.
    View Full Image

    Coach A rendering of a Coach store slated to open in May.

    Men tend to see shopping as less of an indulgence than women–which meant they did not cut back as much during the downturn. In a survey of the wealthiest 10% of U.S. households conducted by the American Affluence Research Center in October, men said they planned to reduce spending much less than women on designer apparel and fine jewelry and watches. Twenty-three percent of male respondents said they hadn't reduced overall spending since the recession started, compared with 14% of women.

    Also, selling to men is a typical entry ticket for luxury brands entering emerging markets such as China and Russia. Newly wealthy men tend to spend on signs of affluence such as expensive watches, before their wives indulge on shopping sprees. "Men decide on spending," says Dolce & Gabbana's Ms. Ruella.

    This month, Ferragamo was one of the first luxury houses to open a men's-only store in China—a country where it has 40 boutiques. "Generally emerging markets is where our men's categories products are stronger," says Mr. Norsa. In South Korea, sales of men's designer clothing and accessories rose 48% between 2004 and 2009, compared with 7% for women's, according to market research Euromonitor International.
    But in more established luxury markets such as the U.S., Japan and Western Europe, women have long taken precedence. That leaves men feeling overlooked. "It's an inconvenience to have to traipse through the women's department or perfumes to get to 'my' section of the store," says Jesse Stillman, a 28-year-old consultant in Fort Lauderdale, Fla. When shopping in department stores such as Saks Fifth Avenue or small boutiques, he has had to ask a sales associate where the men's department is.

    The male shopper's ordeal is compounded by men's newfound independence. More men are shopping for themselves, and don't have women to guide them around boutiques. About 75% of men shopped for themselves last year, compared with just 52% of men in 1995, according to Marshal Cohen, chief industry analyst at market researcher NPD Group. Many of the new shoppers are younger men who don't have hang-ups about being style-conscious, experts say.
    [​IMG] Skot Yobbagy An $8,500 baseball glove from Hermès.

    Hermès' first men's store contrasts with its woman-centric New York flagship. For years, the luxury fashion house toyed with the idea of having a men's store. Two years ago, a brick building across the street from Hermès' Madison Avenue store became available. Whereas the original store is in a long, low building that stretches down the street, Hermès Man is in a tall and narrow space.

    Hermès Man is designed to feel cozy and confined. Hermès's architects built up: four floors, the top two with wood-paneled walls and ceilings. "It's intimate, like the ideal dressing room," says Ms. González-Cristóbal. Special items created for the opening include an $8,500 baseball glove in a signature Hermès red.

    The club aesthetic applies to many of the men's-only stores. Dolce & Gabbana's seven boutiques, starting with Milan in 2003, are darker and more sober than the glamorous design of women's stores. Coach plans to use leather club seats in its new store, a look similar to the leather couches in Ferragamo's Los Angeles store.

    Still, there is one kind of customer brands are careful not to alienate in the men's stores: "women who want to buy gifts for a guy," Coach's Mr. Tucci says.

    Write to Christina Passariello at and Ray A. Smith at

    Interesting about the figure which notes 75% of men shopped for themselves last year....myDH did buy himself one pair of pants but that was about it!!
  15. I know a certain TPFer is gonna be REALLY happy.....hehe